In 1929, the headlines of the London Daily Mail didn’t just suggest, they shouted: “The Wonder Watch, that Defies the Elements”. Yes, each word was capitalised, and yes, it was all true. The Rolex Oyster, buckled firmly to the wrist of English swimmer Mercedes Gleitze had indeed lasted the 10-hour open water swim of the English Channel “without injury”. The full-page advertisement went on to describe the “Triumph in Watch-making” that was achieved when the Mercedes’ toes touched the chalk rocks of the UK with a watch that, “after careful examination”, still kept perfect time and was untouched by corrosion and condensation. http://timeandtidewatches.com/depth-everything-ever-wanted-know-rolex-sea-fixated-daytona-ask/

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