Earlier last year there was a lot of publicity about Eleven James – a fairly new company with a fairly new concept – especially as it relates to luxury watches. The idea is simple: rent a luxury watch. It is definitely contrary to the sentiment voiced in the famed Patek Philippe marketing statement “You never own a Patek Philippe, you merely look after it for the next generation” – underscoring the heirloom quality of a fine wristwatch. However, it is in keeping with the fashion concept of Rent the Runway, wherein women can rent designer dresses and gowns that cost thousands of dollars.http://www.forbes.com/sites/robertanaas/2015/01/14/would-you-rent-a-watch-instead-of-buy-it-eleven-james-hopes-so/

These are random photos and videos that are collated for prosperity sake. Enjoy!!!!!!!!!.........