Creative genius saved the mechanical watch industry and it's going to take more of the same to satisfy the increasingly informed consumers of the modern market. Brands are coming up with ever more inventive ways to stand out, but gimmicks and grafted gadgetry are not sustainable lures. What brands really need is an identity like no other – a solid, unshakable set of core values and a strict, unwavering design principle. 2012 saw the commercial birth of HYT. http://www.ablogtowatch.com/hyt-h1-air-rc44-watch-porto-cervo/

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