When Alain Zimmermann arrived as CEO at Baume & Mercier in 2009, his objective was to convey “true balance in all things”, with reference to the Greek letter “Phi” – the logo of the House that symbolizes the golden ratio for artistic harmony and proportion. He also aimed to pursue “unfailing attachment to make luxury watchmaking accessible”.http://www.hautetime.com/introducing-the-clifton-1830-five-minute-repeater-pocket-watch-a-limited-series-anniversary-timepiece-from-baume-mercier/70436/?market=new-york

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