Originally introduced in 1956, the Rolex Day-Date was the last flagship model Rolex founder Hans Wilsdorf created, and it is considered to be his ultimate achievement. Also known as the “President’s watch,” the Day-Date has a rich heritage of being worn by presidents, CEOs, visionaries and important leaders around the world. Some might call it the ultimate symbol of prestige, achievement, and success.http://www.watchtime.com/wristwatch-industry-news/technology/rolex-modernizes-the-day-date-with-a-new-size-and-caliber/?utm_source=WW+07-18-15&utm_campaign=WW+7-18-15&utm_medium=email

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