The smartwatch game has many in the watch world on the edge of their seats, and yesterday’s Apple Watch launch is only part of the picture. Since late last year, a number of watch brands in Switzerland (and elsewhere) have been mobilizing, figuring out new strategies that will allow them to compete with Apple’s high-profile new product. Brands like Montblanc, Frederique Constant and Alpina have thrown their hats in the ring quickly, debuting new wearable technology to complement their conventional wristwatches.http://www.watchtime.com/wristwatch-industry-news/industry/h-moser-cies-marketing-takes-aim-at-apple/?utm_source=WatchTime+Daily+Update&utm_campaign=781483e86f-WT+Daily&utm_medium=email&utm_term=0_8338768216-781483e86f-14531153&mc_cid=781483e86f&mc_eid=1436559a32

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